WordPress Online Store for Schminkbar

About the Project

The Schminkbar make-up bar gives you a break from everyday life. You can enjoy a light lunch, their popular breakfast or just a cup of tea while their team lovingly looks after your well-being. The concept has been rewarded with the Veuve Clicquot BWA Business Award.

Schminkbar wanted to give a fresh new look to their website and online shop and our team took on the task of bringing this to life.

  • Content Management System
  • Functionalities
    ACF Template Builder, Modular and intuitive backend with many options, WooCommerce, E-Commerce, CRM integration, SEO Optimisation, Abacus Integration

With a new visual appearance and brand design, the Schminkbar brand has been re-launched. The new design, created by the branding agency allink and implemented by our team, shows the unique mood and high-quality treatments of the make-up bar.

From a business perspective the website’s primary goal was to focus on online strategy and the conversion of leads to actual sales. An important key performance indicator was defined as the increase in traffic, with the goal of selling as many online vouchers as possible and creating more brand awareness through higher online visibility. Search engine optimisation was an important focus and was brought to fruition by an optimised page architecture, WordPress SEO optimisation and content optimisation.

The voucher orders are processed through WooCommerce, the de facto WordPress e-commerce solution. The vouchers can be paid by credit card or bank transfer. In order to reduce the administrative overhead – which is caused by the large number of orders – an interface was implemented directly between WooCommerce and Abacus, the Swiss market leader for business and ERP software.

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