Leading WordPress Agency. Since 2012.
Since our launch in 2012, WordPress has been the CMS of our choice. WordPress has gained an incredible popularity since then and we have used it for implementing projects for clients such as Cantonal Hospital of Winterthur, The Dolder Grand or the Zürich Transport Authority (VBZ).
We are a professional WordPress Agency. Not Themeforest rangers.
While downloading a stock theme and filling in content may be a common practice even among some agencies, our approach in working with WordPress is fundamentally different. For each project we take on, a custom theme is implemented taking into account requirements and needs which are specific to each business and each client. Although short term costs are higher, here is why this approach to building themes pays off in the long run:
1. It’s bespoke
Stock themes work well with their demo content. If you’re setting up a website for your book club that’s probably great for you since there isn’t that much you need to change. In case you’re running a professional business and need to fit your own ideas, branding elements and information that can’t be mapped on the stock theme you purchased, you’ll soon need to decide if you want to compromise “here-and-there” or spend valuable time and energy trying to make things work. Bespoke themes cater to your needs and allow you to focus on growing your business the way you want to instead of solving web development problems.
2. It’s easy to extend
Today you may need “just” a presentation website for your business, but in two year’s time you may want to integrate a shop. Plenty of stock themes handle e-commerce integrations, but would you really choose one that does years before you know you need it? Few people would and most would need to switch one stock theme for another, while deciding if they are okay with the fact that their shop looks like tens of others. The custom themes we build can easily be extended with new functionality or 3rd party integrations.
3. It’s durable
In order to keep your website secure, you need to keep WordPress core as well as all the plugins you use up-to-date. It’s not uncommon for a stock theme to become incompatible with newer versions of WordPress or plugins as stock theme developers decide that it doesn’t pay off to keep the theme up-to-date. In a worst case scenario once the stock theme you use becomes obsolete you will need a new website. Is that a risk you’re willing to take?
4. It’s fast!
Stock themes have to work for a wide range of buyers and businesses. They usually come with tens if not hundreds of “one-click” customisation options and countless preset look-and-feel versions. While this may sound nice when labeled versatile or flexible, take one look under to hood and more often than not the theme codebase will be bloated and your website will be slow. Our approach to theme development champions lean, efficient, and highly-optimised solutions.
5. It’s safe
You are not dependent on a template provider. You can therefore update your site at any time and protect it against attacks.
Would you like to learn more about our way of work and how a custom WordPress theme could benefit you?
We use WordPress for various types of projects:
- Corporate websites
- Blogs and Publishing Platforms
- Online Shop with WooCommerce
- Marketing Landing Pages and Microsites
A selection of our favourite WordPress success stories
The Dolder GrandContent-driven booking: The new website of the Dolder Grand with WordPress
Kantonsspital WinterthurRelaunch der Webseite vom Kantonsspital Winterthur mittels WordPress
InterstoreA WordPress Website with a Modern Design for Award Winning Interior Design Agency
Standing ovationA Boutique Website for the Leading Swiss Event Management Company
swissICTNew website for swissICT
TestingTimeWordPress Success Story. Reimplementing a Website in WordPress to Optimize Content Management
SchminkbarWordPress Online Store for Schminkbar
What Plugins Do You Usually Use?
Depending on project requirements, we use different plugins or implement custom plugins. However, the following are most likely to be used by the themes we implement.
- Advanced Custom Fields (ACF)
- Yoast SEO Plugin
- Wordfence Security Plugin
- WP Super Cache for fast pageloads
- Contact Form 7 or Gravity Forms for handling web forms
- In-house plugins for managing our Security Updates und Maintenance workflows
- Image optimisation plugins
- WPML for multilingual websites
- Search WP for handling search-related features on-site. For complex use-cases an custom search-functionality we usually work with Elastic Search.
How do you handle SEO?
WordPress has a good reputation of handling SEO well out-of-the-box. In order to ensure that our customers’ websites rank even better, we also do the following:
- Pagespeed optimisation on a code-level
- Image size and delivery optimisation
- Proper Yoast SEO Plugin configurations in terms of content indexing
- Focus on relevant content when setting up title tags and meta descriptions
- We take planned updates and security updates very seriously, keeping projects up-to-date
Which is better: WordPress, Drupal or Typo3?
We only work with WordPress and Drupal, but we believe the question in itself is flawed since the choice should be based on goals and requirements. In this respect, here are some “rules of thumb” we use to decide between WordPress and Drupal:
- WordPress is a solid choice for websites whose primary goal is online marketing. WordPress is very strong when it comes to SEO and the integration of marketing automation tools like Hubspot or Sharpspring.
- Drupal is a natural choice when a complex data structure is required or when complex and granular user roles and permissions need to be implemented. WordPress can definitely be used to implement custom user workflows and permissions are required, but natively WordPress does not match Drupal in regards to such features.
- In case both WordPress and Drupal are good choices for a project, we lean towards WordPress for the advantages described above.
What can I do to make sure that my site is secure?
Due to its popularity and high adoption rate WordPress is also a favourite target of hackers. This doesn’t mean that WordPress is not secure – WordPress can be very secure if you follow some “best practices”, such as:
- Update plugins on a regular basis. In case of a known vulnerability, update the plugin immediately or find a replacement in case a security patch has not been released.
- Keep WordPress Core up-to-date.
- Choose the plugins you use carefully. The same goes for stock themes in case you use one. Use only plugins and themes implemented by trustworthy providers. In case you have in-house knowledge, perform code reviews and tests.
- Choose a trustworthy hosting provider.
- Use strong, individual passwords. Password managers such as LastPass or OnePass can help.
- Access your server via SSH or sFTP only.
- Do not create unnecessary users that can access your admin dashboard. Keep your user list up to date and create users that have other handles than ‘admin’.
Is WordPress suitable for building an online shop?
When building an online shop using WordPress, the WooCommerce ecosystem is always our choice. We consider WordPress to be well-suited for smaller shops that do not require complex e-commerce features. For larger shops, we prefer to use Shopware 6 due to its capabilities in areas such as master data, warehouse management, cross-channel commerce and its own simple ERP.