Building a Flexible Website to Reflect a Global Mission

When ecoinvent approached us, they had already completed a full rebranding, including a new logo, color palette, and typography. Our challenge was to translate that visual identity into a clean, modern, and modular website — one that reflects their global impact and supports their evolving content needs.

We kicked off the project with strategic workshops to align on goals, content structure, and user experience. From there, we moved into a collaborative design phase, iterating closely with the Ecoinvent team to create a layout that is visually engaging yet highly functional.

We then brought the design to life through a fully custom WordPress theme—built from the ground up to match Ecoinvent’s brand and support long-term content flexibility.

To give the ecoinvent team maximum control over their content, we developed a custom WordPress theme using flexible, modular templates. These modules support a wide variety of content types and layout options, including:

• One- or two-column layouts
• Controllable margins and spacing
• Background color options (Eco Green, Digital Blue, Sunny Yellow)
• Custom modules with ID-basedHubSpot form integration

We also created dedicated custom post types for key content areas such as:

• News
• Projects
• Team
• Partners
• Jobs
• Events
• Licenses

Each post type includes both listing and featured views, making content display consistent and easy to manage.

The result is a fast, professional, and easy-to-manage website that aligns with ecoinvent’s updated identity and supports their mission of global sustainability.

Built on WordPress with scalable custom templates, the site gives their internal team the tools to keep content fresh, relevant, and on-brand—now and in the future.