| Administrator console | - Simple, modern and intuitive design
| - Simple and modern, slightly more technical
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| Rights & role management | - Only flexible with Shopify Plus
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| Customisability Theme/Layout | - Good customisation options via theme customisation using Liquid and CSS
- The layout can be easily customised with little to moderate programming knowledge
| - Theme customisation using Twig and CSS
- Full flexibility is available
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| Code customisability | - The customisation options in the code are limited because Shopify has a closed-platform structure.
- Thanks to numerous apps, code customisation can be avoided
| - Good customisation options thanks to open-source structure
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| Navigation structure | - Flexibility available, but less pronounced than with Shopware
- Filters are used to create ‘collections’ that are linked in a menu tree
| - Full flexibility available
- Products are assigned directly to categories that are already in a menu structure
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| Check-out | - Limited customisation options in the basic subscription (e.g. additional fields such as title cannot be easily added)
| - Good customisation options thanks to open source structure
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| Product types | - All standard functions are available and can be accessed quickly
- Extensions with special requirements are limited
| - Product structure and filters can be set up more flexibly than with Shopify
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| Blog / Landing pages | - Simple blog function is included in the basic package
- Landing pages can be created with the page builder or apps
| - No native blog available
- Highly effective landing pages can be created using the ‘Experience Worlds’ function
- Good opportunities for content marketing (campaigns, SEO landing pages)
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| Multilingualism | - Options available
- Easy to maintain
| - Options available
- Due to navigation in the backend, switching languages can cause longer loading times, making it difficult to enter multiple languages
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| Warehouse management | - Integrated, easy to use
- Multiple storage locations possible
| - Integrated, easy to use, but less intuitive
- Multiple storage locations possible
- Can be more easily adapted to specific needs
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| Payment partners / payment gateway | - Shopify has its own payment gateway, which is easy to activate
- Many existing payment providers are available
- Own payment gateways cannot be integrated
| - Many existing payment providers are available
- Your own payment gateways can be added
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| Analysis / Statistics | - Standard reports available
- Export via CSV, Excel, API possible
- Scope of reports depends on subscription type
| - Standard reports available
- Export via CSV, Excel, API possible
- Reports are somewhat more limited than in Shopify and can be added via additional tools
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| Marketing | - Email marketing: Already integrated for newsletters and promotional emails
- Social media integration: Can be easily integrated
- Discounts and vouchers: Numerous options available
- Google Ads and Facebook Ads: Integration with Google Ads and Facebook Ads available.
| - Email marketing: Already integrated for newsletters and promotional emails
- Social media integration: Can be easily integrated
- Discounts and vouchers: Numerous options available, vouchers can be created with numerous conditions thanks to the integrated Rule Builder
- Google Ads and Facebook Ads: Integration with Google Ads and Facebook Ads available.
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| Speed (Web Core Vitals) | - Very good baseline values, as long as a lean theme is used and few external apps are utilised
| - Excellent Core Web Vitals, provided active performance tuning is carried out and good hosting is available
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| SEO | - Depends on the theme
- Good, out-of-the-box settings are already implemented; technical knowledge is not required
| - Depends on the theme
- Fully customisable
- Addition of plug-ins is recommended
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| Interfaces to ERP systems | - A well-documented API is available and works reliably. Functions outside the available API are difficult to implement.
| - Full flexibility is available, but good technical knowledge is required.
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