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Data with Purpose

ecoinvent is one of the world's leading organizations for environmental data. The company was founded by ETH Zurich, EPFL, Empa, Agroscope, and the Paul Scherrer Institute.

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The new website showcases the company’s role as a global leader in data-driven sustainability decisions, targeting global businesses, scientists, and policymakers.

Attractive Design of the New Website

The new ecoinvent website impresses with a fresh corporate identity (CI) and corporate design (CD) featuring a vibrant color scheme that immediately catches the eye. Clear and intuitive navigation allows users to quickly and effortlessly find the information they need. Visual elements such as graphics and infographics ensure that complex data and concepts are easily understood. Mobile optimization guarantees seamless use on all devices, allowing users to access the website anytime and anywhere.

Flexible Content Marketing Platform

A key aspect of the relaunch was the implementation of a flexible and expandable open-source content management system (CMS). The WordPress CMS provides ecoinvent with the necessary flexibility and control to efficiently manage and continuously update content.

Thanks to its SEO strengths, the CMS significantly improves the visibility and discoverability of the website, which in turn increases traffic and expands reach. Additionally, the seamless integration of online marketing tools enables optimized lead generation and comprehensive marketing campaigns. This combination of flexibility, SEO optimization, and marketing integration ensures that ecoinvent remains up-to-date and effectively reaches its target audiences.

The blog offers valuable insights and up-to-date information on sustainability and environmental assessment. Special marketing landing pages are designed to specifically target, inform, and engage users through lead generation forms. The platform supports ecoinvent in sharing its expertise while building stronger connections with its community.