SSO – Website for the Swiss Dental Association
The new website of the Swiss Dental Association (SSO) impresses with its exciting digital services. The B2B shop offers selected products, such as name badges, which can be personalized online. The member area manages documents and licenses. Patients can use the search feature to find nearby dental practices with suitable offerings.
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Comprehensive Digital Services on the Swiss Dental Association SSO Website
The Swiss Dental Association (SSO) unites all practicing dentists in Switzerland as a professional and regulatory organization. The new website brings their diverse offerings to life digitally.
Member Area
Members can find important documents and updates on topics such as labor law, charge information, and licenses in the member area. Through the cockpit, they have access to the download center and messaging services. Member access is synchronized with the in-house Dynamics CRM via an interface. Additionally, members can directly edit their details displayed in the dentist search within the cockpit.
Shop
The shop offers dental products to both members and non-members. A notable feature is the ability to configure items such as name badges or appointment cards online, providing an immediate preview with the member’s details.
Congress and Education
Course management is another highlight of the SSO website.
Congress Registration and Online Payment
Dentists can register for congresses and pay participation fees online through the website. Confirmation is automatically generated as a PDF and sent via a transactional email service. Thousands of dentists actively use this feature.
Course Management
The website also allows for direct registration to various engaging courses. Depending on the membership category, some courses are free, and the website automatically verifies the eligibility criteria.
Member Communication
Beyond the member login area, the website offers various benefits for both potential and existing members.
Special Offers for Members
SSO members receive various special offers, centrally managed in the backend. Depending on the offer categorization, details may only be visible to logged-in members.
Newsletter
The site integrates with Mailchimp, utilizing Mailchimp templates tailored to the website. Member and newsletter registrations automatically sync with Mailchimp.
Dentist Search and General Search
The dentist search retrieves data via the Microsoft Dynamics CRM interface. Through Google Maps integration, patients can find nearby dentists and filter them by services and offerings.
The standard search, developed using the Elastic Search enterprise search engine, offers state-of-the-art features: autocomplete for search term previews and different search results for logged-in and non-logged-in users. Search results can also be filtered by content type.
Multi-Tenancy for Easy Website Creation for 21 Sections
The SSO, structured federally, includes 21 independently operating sections. Thanks to the multisite framework and multi-tenancy capabilities, creating separate websites for sections (e.g., SSO Basel) is straightforward. Each section’s website is individually configurable, with unique features, structure, and navigation. All tenants equally benefit from ongoing developments.
Blog and Content
In the knowledge section, the SSO communicates with various stakeholders through a customized, feature-rich blogging system. Additionally, the blog serves as a tool for content marketing efforts.
