Crafting a Tailored Digital Experience: Behind the Scenes of Fusion Consulting’s Custom WordPress Theme

Before a single line of code was written, our DevOps engineers joined Fusion Consulting’s infra experts in assessing and defining the hosting infrastructure that would support the new site. Given Fusion Consulting’s international reach and performance requirements, we needed a hosting setup that balanced speed, scalability, and geo-distribution. This early work laid the foundation for everything that followed.

Simultaneously, our backend engineers provided architectural guidance on plugin and dependency management, ensuring the WordPress core remained lean and extensible. This was especially important considering Fusion Consulting plans for post-launch development, including localisation and e-commerce capabilities.

In the concept phase, our frontend engineers joined forces with Fusion Consulting’s design partners to ensure that UX and UI decisions were technically feasible while aligning with WordPress capabilities. This collaborative approach continued throughout the project, with Dream Production’s team providing hands-on consultancy and implementation support to bring the design vision to life.

Our technical consultants acted as liaisons between all the moving parts, aligning our internal teams with the client’s stakeholders and external vendors. This cross-functional communication was essential in navigating evolving requirements and delivering a solution that worked across disciplines.

The result: a custom WordPress site that combines elegance with advanced functionality.

Flexible Brand Configuration

One of the core challenges was building a system that allowed for a holistic brand expression across the site. Working closely with our client and the design experts at Plugit we set in place a concept based on three distinct colour themes, each with its own palette, allowing Fusion Consulting to showcase their 3 most important types of services.

Based on theme inheritance, the design system’s implementation allows child pages to adopt their parent’s colour scheme automatically. This reduces manual effort for editors while maintaining visual consistency.

Interactive World Globe

To emphasize Fusion Consulting’s global footprint, we developed an interactive globe that visually represents the company’s presence across the world. This dynamic element adds an engaging layer to the site’s narrative and reflects Fusion’s international DNA.

Contextual Content Loading

To streamline the user experience, we implemented modal-based content loading, which keeps users within their current context and funnels towards relevant content, making it more accessible.

Smart Recruiters Integration

The site integrates directly with the Smart Recruiters API, dynamically displaying job openings within the website’s design system. This seamless integration reinforces Fusion Consulting’s employer brand while offering a premium candidate experience.

Geo-Targeted Media Assets

We enabled geolocation-based media serving, allowing the site to display different assets depending on the user’s location, ensuring region-specific relevance and control over distributed content.

Custom Modules via ACF

Built on Advanced Custom Fields (ACF), we developed a library of custom modules that empower Fusion Consulting’s editors to build pages with flexibility and precision. No need to turn towards our dev team for tweaks, no reason to navigate complex shortcode or configuration options, and definitely no reason to write a single line of code.

Our collaboration with Fusion Consulting doesn’t end here. We are close to breaking ground on two exciting features:

• Multi-language Localisation: With a global audience in mind, we’re implementing multilingual capabilities that will allow the company to communicate effectively across various local markets.
• Boutique Webshop: A custom e-commerce solution will offer branded merchandise to Fusion’s global employees, partners, and clients.

This project reflects what we value most at Dream Production: collaboration, craftsmanship, and long-term thinking. The custom WordPress theme for Fusion Consulting isn’t just a website, it’s a strategic digital platform designed to evolve alongside the company.

We couldn’t be more thrilled to wrap up the initial project phase and we are humbled by our client’s words:

Stay tuned for more updates as we continue this partnership and help our clients open new digital doors.