SEO for Corporate Websites: Winning Strategies

For content to rank well on a target keyword, more is needed than just correct technical implementation. High-ranking content must also meet these essential requirements:

On-Page SEO Factors

• Title Tag with Keyword
• H1 with Keyword (supported by well-structured H2 and H3 subheadings.)
• Keyword in URL – short, clear, and keyword-focused URLs perform best.
• Keyword in Meta Description – use it sparingly to avoid over-optimization.
• Relevant Content – align content closely with the keyword; aim for 600–1,000 words of high-value text. Use the keyword naturally (avoid keyword stuffing).
• Images with Alt Tags – include images and optimize their alt text with the keyword.
• User Experience & Mobile Optimization – design for usability and responsive layouts.
• Canonical Tags – prevent duplicate content issues.
• YouTube Video Integration (if available) – embedding a video with the keyword in its title can be a strong ranking signal.

Bonus Tip

• Add a structured FAQ section using the official FAQ schema from schema.org – This helps search engines and AI systems better interpret your content.
• Another powerful addition is a Table of Contents (ToC). It improves user navigation, enhances SEO, and supports GEO (Generative Engine Optimization) by allowing search engines to better understand and index your content. Anchor links from the ToC can even appear directly in search results, boosting visibility and click-through rates.

Off-Page Factors

• Internal Links – strengthen target pages by linking to them strategically across your site.
• Backlinks – earn links from high-authority websites to build credibility.
• Page Authority – higher authority leads to stronger rankings, see https://www.semrush.com/blog/page-authority/
• Social Signals – share content across social platforms to drive engagement and links.

While great content is the cornerstone of SEO, technical excellence remains essential. A fast, mobile-optimized website with clean structured data ensures your content is properly understood—both by search engines and by generative AI systems like ChatGPT or Perplexity.

Key Technical SEO Elements:

• Proper Indexing – verify your site is indexed in Google and other search engines.
• XML Sitemap – submit a clean sitemap to Google Search Console and others.
• Core Web Vitals – optimize load speed, interactivity, and stability.
• Mobile Usability – ensure seamless browsing on all devices.
• URL Structure – keep it clean and logical.
• Editable On-Page SEO Settings – title tags, meta descriptions, etc., should be manageable via your CMS.

Since content is the #1 SEO success factor, we begin every project with a keyword strategy. Each keyword is evaluated for difficulty, monthly search volume, and ranking potential. For example, a small local business is unlikely to outrank Wikipedia for a highly competitive generic keyword.

When selecting keywords, we especially recommend focusing on long-tail keywords. These are longer, more descriptive phrases of around 2–5 words—for example, ‘engineering firm for building technology Switzerland.’  While long-tail keywords typically have lower search volumes, users who find your website through them are far more likely to convert. In addition, they are usually easier to rank for compared to highly competitive short-tail keywords.

Together with our clients, we ensure that for every target keyword there’s a dedicated, optimized page. We then set up tracking to monitor keyword rankings over time.

Meanwhile, we implement all the technical SEO basics. If rankings don’t improve, we dive deeper—fine-tuning both content and technical aspects until we achieve results.

For WordPress websites, our go-to SEO plugin is Rank Math. It provides real-time on-page SEO analysis with scoring, plus AI-powered optimization suggestions via Content AI.

Rank Math also offers extensive schema markup options, which can unlock rich snippets and improve visibility in AI-generated answers. In the Pro version, it includes keyword rank tracking and a suite of tools for Search Everywhere Optimization—SEO not only for search engines but also for AI tools.

Learn more about Rank Math here