Content-driven booking: The new website of the Dolder Grand with WordPress
The Zurich luxury hotel The Dolder Grand has undergone a rebranding. We implemented the rebranding on the web with WordPress and further developed the website as an important marketing tool.
- Content Management SystemWordPress
- FunctionalitiesMultilingual, ACF Template Builder, Custom Content, Responsive Design
The Dolder Grand is the reference for luxury and style. The 5-star city hotel with a fantastic view over the whole of Zurich is one of the best-known addresses among top hotels in Switzerland.
About two years ago, the Dolder Grand started a rebranding process, which was now implemented on the website.
In addition to the implementation of the new brand design, the focus of the project was on the following two requirements:
- More efficient bookings
- Storytelling on the subjects of art and identity
The project was implemented in close cooperation with the marketing team of the Dolder Grand and the design agency Charles Blunier & Co. AG.
The Dolder experience begins on the website. That is why the website does not only focus on offers and the booking mask, but rather on the special stories that make the Dolder Grand great. The editorial style in combination with WordPress enables the marketing team to use storytelling and to involve the visitors in a dialogue so that they can discover the hotel at their own pace.
Thanks to the flat navigation structure, the Dolder offering is always visible. The simple “Book now” button is always there and one can access the various booking portals – anytime and from anywhere.
Agile content management
Speed and flexibility are more important than ever. Therefore, the new website also speeds up processes in marketing. Text-only posts – featuring the specially developed Dolder Font prominently – do not require an image. This saves time in content management and adds variety to the website.
For the creation of landing pages for specials and offers, we rely on an easy-to-use layout builder that exploits the potential of WordPress’ Advanced Custom Fields. With this function, editors can easily create individual pages with different modules.