A digital world for Schminkbar

About the Project

Dream Production has created a new digital world for Schminkbar. Customers experience the online world of Schminkbar almost as beautifully as in reality: the unique atmosphere in the stores can be experienced online; products and vouchers are purchased from the online store, and Schminkbar stories come to life via the blog.
The new digital platform of Schminkbar was implemented and managed from A to Z by Dream Production.

  • Content Management System
  • Functionalities
    WooCommerce, Abacus Integration, SEO Optimisation, ACF Template Builder, Modular and intuitive backend with many options, CRM integration, E-Commerce

The digital makeup bar platform is based on the WordPress CMS. The modern web design reflects the unique concept of Schminkbar – a unique wellness oasis that skilfully blurs the boundaries between beauty, bar and café. The concept was awarded with the Veuve Clicquot BWA Business Award.

The clear information architecture addresses the journeys of the different users. Not all journeys start on the homepage. For example, a lot of focus was placed on the pages for ordering vouchers, the shop and the page for the different company branches.

The website nicely demonstrates the strengths of WordPress: The WordPress Ecosystem allows the implementation of powerful corporate websites. Requirements, which are nowadays placed on a modern CMS, are met and exceeded. The website is very easy to use via the intuitive backend; the integrated store based on WooCommerce contains over 1500 products. Interfaces to conversion systems like Abacus simplify and automate the processes. And with the blog and newsletter tool, Schminkbar has access to a scalable content marketing platform.

Of course, the website is optimized for mobile devices with the help of a responsive design. Data transfer is encrypted and the website is data protection compliant.

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